Why IBUL-Media for Digital Signage?

IBUL-Media is a UK-based international company (with offices in London, Adelaide and Hong Kong) that develops intelligent applications and services for the DOOH (Digital-Out-Of-Home) industry. IBUL is set to become a major international player based on an operational agreement recently concluded with the HELI-Group, a media organization operating primarily in China. IBUL supplies the software, HELI the hardware – it’s a marriage made in heaven.

The total network will comprise up to 500,000 screens across 20 major cities in China. As such IBUL is destined to be an international specialist in developing and maintaining very large Community Information Networks witha key focus on new and emerging economies.

IBUL-Media has been chosen by the HELI-Group because of their fresh new approach to this rapidly growing segment of the media communications and advertising industry – DOOH. We are delivering a solution which combines engaging Branded Content (inc. advertising) whilst delivering Media Convergence to link with mobile devices and leverage Social Media and the latest digital technology. Being a Cloud based system we deliver optimum flexibilty, scalability, security and reliability at minimal cost and enabling Collabortion with other key technologies to deliver an optimal product and maximum consumer engagement. As a DOOH Community Information Specialist, IBUL Media presented a huge opportunity to the HELI Group as a fully complimentary business partner in the supply of a nationwide DOOH Community Network (Windows Of China – WOC) to the China government.

Our i-Connect platform manages content between individual or groups of digital displays (screens, posters, billboards, smartphones) and is host to a variety of unique API software modules which allow for location-based control and tracking ; screen-to-consumer interaction including electronic shopping vouchers, quick response (QR coding) and Near Field Communications (NFC) ; CRM database and network management capability. The i-Connect system enables a variety of community sectors to be ‘engaged, entertained and educated’ in their preferred time and location, giving the option for them to make an in-situ seamless purchase or response using a smartphone or tablet device.

Content and advertising can be delivered in full-screen mode or as branded content incorporating advertising, entertainment, education, news, weather all on the same screen factoring in the opportunity for paid advertisement campaigning and promotions in the business model.