Consumer driven communications

Over the past 12 months many new opportunities have opened up due to the advancements in mobile devices, digital signage applications and use of social media/networks. This is coupled with growing consumer acceptance of mobile marketing and all types of proximity marketing in any out of home environment. Analysts predict that more than 50 percent of digital content will be accessed on mobile handheld devices (eg iPad, SmartPhone etc) instead of computers by 2012.

Only 3 years ago digital signage meant high costs and static content with no consumer direct interaction, with most systems being totally advertising driven.

Today digital signage is delivered in a variety of formats including full HD motion video, static images and live, real time, RSS media News feeds etc via the web direct to the consumer – IBUL-Media’s Platform I-Connect and I-Engage can deliver accessibility, localisation, personalisation and accountability for all types of content today.

There is now a New World of consumer driven communications where Mobile, Web (social media) and digital signage combine to provide a real-time retail environment anywhere with instant information access – the consumer today is now in charge and expects this instant information.

Today it is about media convergence using the web (social media), Mobile interactivity applications, and digital signage to reach the consumer anywhere to deliver services and products including direct online sales and home delivery.

There is now a vast opportunity to leverage culture, strategy, and technology to engage with consumers and increase brand and marketing share and in any vertical market.

IBUL-Media with its I-Connect and I-Engage platform applications provides a number of features that deliver smart signage to venues it links including:

• Digital Branded Content – Content & advertising in sync to increase dwell time (with metrics)
• Online shopping (a unique complete branded shopping channel)
• IPTV to Out of Home (dwell time audience with in home services)
• Music (Music, Videos, Radio, download and news)
• Back office (Business intelligence, CRM)
• Mobile (Coupon, QR Codes, Bluetooth and locational based services)
• Web (Social Media)

Other integrated services across channels

• Web – Loyalty and promotions
• Mobile – loyalty and lookup
• In store signage and check-out or online sale and home delivery

QR creation and tracking

• QR code tags for product as well a coupons
• QR Code tags are unique to site and product enabling measurement of sales
• Can be linked to website to enable other service

Social Media Integration

• Campaigns can target the brand’s public facing presence
• Consumers can share their interest in a product with friends using Facebook, Twitter etc..

IBUL-Media digital platform I-Connect and I-Engage applications include:-

• Fully developed software and hardware technology
• Unique WiFi poster application
• Full managed global service Broadband and hosting
• Mobile applications and interactions including location based loyalty programs
• Mobile vouchers and QR Code tags
• Bluetooth Proximity marketing applications
• Online shopping service
• Global content partners

The IBUL-Media Platform is unique in it’s cost effective approach to product deliver and back up services as follows:

1)      Implementation can now be incredibly fast and cheap compared to Original DOOH – say $1500 to $5000 and installed within 30 days compared to $20,000 – $80,000 for the old big out door stuff. This means low risk and fast ROI

2)      All screens now connected directly to the internet which means up to date content. All content can be changed within 30 minutes from anywhere in the world, which means the message to market is relevant, up to date and in sync with the audience at the time. It also means there are no longer overheads including sending people or disks, usb sticks etc to the venue to manually up date the content. So low cost of ownership and real time updates.

3)Â Â Â Â Â Â Venue Owners can add their own content to the screens as simply as adding an image of Facebook. This means venue owners have as much control as they want over control and can easily use the screens for their own daily marketing messages. In the past they had no say or control over content and never really benefitted from having the screens in place.

4)Â Â Â Â Â Â Integration with mobile devices and technologies means that marketing shown on screen can now prompt a call to action (e.g. process the sale) and reach consumers up to 1000 metres away. In the past signage marketing was just blasting out brand images and hoping for response. We now provide ways to encourage a response at the point where the advertisement is seen and that response can now be easily measured.

5)Â Â Â Â Â Â The open approach of our infrastructure means 3^rd party content providers and advertiser can change their own images or videos without coming anywhere near our I-Connect management systems. The content is automatically sucked through to our system and immediately shown on screen. This reduces many costs associated with content creation, content management, content scheduling and content deployment to end screens.

6)Â Â Â Â Â Â For brand advertisers this means instant access to a targeted crowd at any time on any day. Brand advertisers have never had this level of access to consumers at this speed and with this much targeted accuracy. i.e. they know who is viewing. Changing the messages when and where they want every 30 minutes. Now that is very powerful and so we can charge a premium price to the brand advertisers using it.

7)Â Â Â Â Â Â For venue owners and advertisers the creation and display of new marketing comes at almost zero cost. The artwork can leave the designers pc and once approved can be on any screen in seconds. For agencies and business owners used to spending hundreds if not thousands on printing cost this will be very attractive alternative option.

The industry is in flux. A seismic shift in consumer behaviour is pulling at the fabric of how individuals communicate, broadcast messages, share content, and interact with businesses and brands.

IBUL-Media provides the education, training, infrastructure and management so that a business can utilise all the advantages of consumer centric communicaitons without having to worry about the how.