Media Convergence and Digital Signage

Over the past 12 months many new opportunities have opened up due to the advancements in mobile devices, digital signage applications and use of social media/networks. This is coupled with growing consumer acceptance of mobile marketing and all types of proximity marketing in any out of home environment. Analysts predict that more than 50 percent of digital content will be accessed on mobile handheld devices (eg iPad, SmartPhone etc) instead of computers by 2012.

Only 3 years ago digital signage meant high costs and static content with no consumer direct interaction, with most systems being totally advertising driven.

Today digital signage is delivered in a variety of formats including full HD motion video, static images and live, real time, RSS media News feeds etc via the web direct to the consumer – IBUL-Media’s Platform I-Connect and I-Engage can deliver accessibility, localisation, personalisation and accountability for all types of content today.

There is now a New World of consumer driven communications where Mobile, Web (social media) and digital signage combine to provide a real-time retail environment anywhere with instant information access – the consumer today is now in charge and expects this instant information.

Today it is about media convergence using the web (social media), Mobile interactivity applications, and digital signage to reach the consumer anywhere to deliver services and products including direct online sales and home delivery.

There is now a vast opportunity to leverage culture, strategy, and technology to engage with consumers and increase brand and marketing share and in any vertical market.

IBUL-Media with its I-Connect and I-Engage platform applications provides a number of features that deliver smart signage to venues it links including:

• Digital Branded Content – Content & advertising in sync to increase dwell time (with metrics)
• Online shopping (a unique complete branded shopping channel)
• IPTV to Out of Home (dwell time audience with in home services)
• Music (Music, Videos, Radio, download and news)
• Back office (Business intelligence, CRM)
• Mobile (Coupon, QR Codes, Bluetooth and locational based services)
• Web (Social Media)

Other integrated services across channels

• Web – Loyalty and promotions
• Mobile – loyalty and lookup • In store signage and check-out or online sale and home delivery

QR creation and tracking

• QR code tags for product as well a coupons
• QR Code tags are unique to site and product enabling measurement of sales
• Can be linked to website to enable other service

Social Media Integration

• Campaigns can target the brand’s public facing presence
• Consumers can share their interest in a product with friends using Facebook, Twitter etc.

IBUL-Media digital platform I-Connect and I-Engage applications include:

• Fully developed software and hardware technology
• Unique WiFi poster application
• Full managed global service Broadband and hosting
• Mobile applications and interactions including location based loyalty programs
• Mobile vouchers and QR Code tags
• Bluetooth Proximity marketing applications
• Online shopping service
• Global content partners